Our technical craftsmanship and heritage create an interesting dynamic with their expertise in tailoring, digital design, and creating small runs. During this period, the two have challenged each other in several projects with this being the latest example since industri is the on-demand producer of Less. ”The special thing about this project lies in the concept of ’glocal’, since we wanted to create a template that can be scaled globally”ĭanielsson has known Rickard Lindqvist, founder of Gothenburg progressive micro factory industri, for almost 15 years.
HOUDINI CLOTHING FULL
This material allows you to push hard, but also to pack very lightly as it packs to the size of an apple, and the pieces are cut for full freedom of movement. Treated with a water-repellency treatment that’s 100% free of toxic PFAS, it also shelters you from light summer rain. It blocks both sun and wind, while also wicking moisture extremely well and offering great breathability.
HOUDINI CLOTHING SKIN
The pieces are materialized in C9 Ripstop, our most versatile fabric that feels great next to skin in a wide range of temperatures and climates. The strongest feature of the Less design is its minimalism, which is also what allows it to work for all these different scenarios - we believe freedom grows with reduction. We’ve combined their needs for functional performance when they’re in the mountains with the societal norms and needs of life in a city. The silhouettes of the first Less Jacket and Pants reflect the passions of our odd band of adventurers, designers, artists, economists, and friends, drawing direct inspiration from their movements, adventures, and daily activities. By offering them exclusively made-to-order, we can ensure premium quality and minimal waste. That’s what Houdini aims to do when launching Less garments that are made for most of life’s activities. What if we thought of clothes very differently? What if garments could be made to blur the lines between life, work and everything in between? What if we could only make the clothes we actually need?
We’ve been taught that garments are fit for either work or life, made for the city or for nature, fashion, or function. Leaving the streets for the trail, you change your chinos for shells. Too many of the clothes we own, he says, are destined for one task, but not the other. Jesper Danielsson is head of offering at Houdini Sportswear, overseeing the company’s innovation, design, and product development as well as services, like rental and repairs. We’ve all been taught that we need different clothes for the things we want to do in life - one jacket for running, another for skiing, and yet another for commuting to work.
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